AI evolves every day, and we are compelled to learn while we innovate. AI has proven it is a powerful tool to assist designers and offers the potential to challenge us to alter our design process. Combining AI with narrative design is one of those challenges.
AI can help architects build better narrative structures that underpin our physical compositions. Constructing buildings that communicate narratives allows our design to transcend aesthetics and function. Having a strong narrative as the basis of design helps architects dream of buildings that teach us about our past and create space to contemplate our future.
Narrative is a powerful and essential element of designs as it transcends the boundaries of various creative disciplines, including graphic design, architecture, product design, and user experience. It is the backbone of human-centered design, anchoring aesthetics and functionality into a coherent and meaningful whole.
The narrative gives users or viewers a story to connect with, fostering a more profound emotional engagement. Whether it’s a brand’s visual identity, the layout of a building exhibit, or the interface of a digital application, a well-crafted narrative helps convey purpose and meaning, making it easier for people to relate to and understand the design’s intent.
Architects can use narrative design to facilitate information retention. People remember stories far better than isolated facts or images. By structuring a design around a narrative, designers can enhance the memorability of their creations, whether it’s a logo, a building, or a website. This aids in effective communication and leaves a lasting impression.